October 31, 2010

Google AdWords Ad

Top 12 Tips for Effective Google AdWords Ad
By: John Artfield

In this article I show you my top twelve tips for creating effective Google AdWords ads.

I've been testing the Google pay per click advertising system for a while, with much success. These tips will help you create ads that generate higher click through rates, and lower cost per click.

1. Target The Right Audience

Target the right audience by selecting the language and countries that you want to target. For example, I exclude all countries where English is not understood by a large percentage of the population.

2. Refine Your Keywords

Use square brackets "[...]" around your keyword/s.

For example:

[google adwords]
Your ad will only show when the search is for the exact keyword phrase you have included within the brackets.

The ad will not show for searches that include other keywords. In our example, this would be for searches such as "google search," or "google news."

3. Test Multiple Ads Simultaneously

Always test 2 (or more) ads simultaneously. This is what is known in the print industry as an A/B split test.

Find out which one produces the higher click through ratio. Then replace the weaker performing ad with a new one.

Continue this process in your never-ending quest to get the highest click through ratio possible.

4. Track The Return-On-Investment Of Each Ad

Google tracks the click through ratio of each ad. But it doesn't track the conversion ratio.

Use a special tracking link in each ad to track its conversion ratio. For example, you could attach each ad with an affiliate tracking system link. Make sure each ad produces a return-on-investment.

5. Include Targeted Keywords In Your Ad

Include the targeted keywords in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad.

When people scan search results, they look for the keywords they have entered. Searched keywords highlighted in bold certainly help to catch the user's attention. For this reason, ads with searched keywords usually perform better than ones without.

6. Sell The Benefits

Spell out one or more major benefit in your ad. For example, make more money, stay younger looking, lose weight, get healthier, live happier, etc.

7. Include Attention Grabbing Words In Your Ad

Start your headline with an attention grabbing word. For example, "Free:, New:, Sale:, etc." Make sure you stay within Google's editorial guidelines.

8. Use Words That Provoke Emotion & Enthusiasm

Use power words or call-to-action phrases that provoke emotion, enthusiasm and a response.

Here are some examples of power words:

free, cheap, sale, special offer, time limited offer, tricks, you, tips, enhance, discover, fact, learn, at last, free shipping, etc.
Here are some examples of call-to-action phrases:

* Buy Today - Save 50%
* Download Free Trial Now
* Sale Ends Tomorrow
Make sure the phrase specific to your business, otherwise Google may reject the phrase.

9. Sell Your USP (Unique Selling Proposition)

What makes your product or service better, or different, from the competition? Spell them out in your ad.

For example, one of Amazon.com's first taglines was "Earth's Biggest Bookstore." That's a powerful USP!

10. Link To Relevant Landing Pages

If an ad is for a specific product or service, create a landing page for the ad. Include relevant and useful information to convert the customer. Generally, a well designed landing page will almost always convert more visitors than if you simply sent the visitor to the home page.

11. Remove Common Words

Remove common words, such as "a, an, in, on, it, of, etc." Remove every word that does not absolutely need to be in the ad. Make every word count.

12. Deter Freebie Hunters

Deter freebie hunters by including the price of the product or service at the end of the ad. This will improve your overall conversion ratio and lower your average customer acquisition cost.

This may reduce your click through ratio, but that's OK. After all, you're not trying to target every body, only potential customers. In most cases, freebie hunters will never become paying customers.


Remember that advertising is a never-ending series of tests. Always track your ads. Never stop testing different keywords and ads to improve your conversion ratio and lower your customer acquisition cost.

Advertising in the Google AdWords advertising system works. It may not necessarily produce as many visitors as Overture, but the click through cost is usually lower.

Master the art of advertising in Google, and you could outsmart the competitor who's always outbidding you in Overture. ;o)

Provided by ArticleGOLD: Articles Directory - Article Directory

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October 30, 2010

SEO vs. PPC vs. Paid Billboards

I just read an article regarding SEO vs. Pay Per Click on an internet forum. The article summed up what it means to appear # 1 through #6 in Google's natural search perfectly. The quote was "Having the first spot or even the 5th or 6th in Google for your keywords is like having a huge billboard in the middle of Times Square." Think about that for a minute. Let that sink in. Got it? Good. Let's continue. The article goes on to say "That kind of traffic is intense and the exposure is priceless! We can say the same about a great ranking on a PPC campaign, but remember one thing - you will always have to pay for it. Free clicks in sponsored search? Never."

Let's examine the first statement. Imagine being a major retailer and one morning you wake up to hear that posting a billboard of your most prized product in Times Square is now free and that the duration of that ad campaign could be indefinite as long as you correctly setup your billboard. Do you think Steve Jobs would pass on a opportunity to put up a massive animated billboard of his new IPhone in Times Square for free? Oh yeah and he could keep it up for as long as 2 to 3 years. Your damn right he wouldn't. I bet you most CEO's of major corporations wouldn't either. That is exactly what a company can achieve when they do their due diligence in setting up their SEO strategy.

When done right a company that attains the top results on Google for their major products or services receives priceless exposure. Google's traffic is similar to the mass audience that strolls through Times Square except they are targeted. Now tell Steve Jobs that not only will he get his billboard up in Times Square for free and for roughly 2 to 3 years, but that the city of New-York will also be replacing the thousands of visitors who come through with visitors that are in the market for a smart phone. Currently on Google there are 146 million advertisers for the keyword for "smartphone." Imagine telling that 146 million they could have that billboard.

My previous 4 years in the interactive space has taught me that most internal marketing departments of companies do not have an SEO strategy. Although that's a rather small sample size of companies I would imagine that most major retailers do not have a plan for SEO. The year of 2007 appears to be the time when E-Retailers will be forced to recognize that PPC isn't the only search solution.

Having seen a client have this PPC experience, and simultaneously reading the succession of articles of companies pulling PPC, we realize this is happening to a lot of folks. The question is whether or not the CPC rates are worth the return. If your company is doing Pay Per Click, maybe it is time to start thinking about where your nearest Time Square is and how you may get your "Billboard."

So, most of you will think, why should we deal with all this PPC and SEO strategy? Can we just have exclusive rights to put billboard on "Time Square" of internet? Most of you will think that it's impossible. But think again, we're living in IT era where nothing seems to be impossible. Every next year we are getting more and more possibilities and most of them seemed to be impossible as short as two years ago. This is how the IT department at Billboard Ranking started the research on solving this problem. And to develop this unique technology of placing electronic Billboards, on top of all major search engines in form of a search query result.

What does it mean? Let me explain: you buy keyword from BillboardRanking.com and associate it with your website, which you want to promote. After that, every time an internet search of specific keyword or phrase is searched, and you purchase the phrase from BillboardRanking.com, in any of known search engine, your website is framed on top of search results a billboard with your web page appears. How unique!

And remember, you are not sharing this keyword with any other advertiser. You have unique rights for this phrase during a year or more, and you don't need to fight with other advertisers and bid more to put your keyword higher than other advertisers. Once registered all traffic derived from your words will now be delivered to your website. You will have access to a login area were you can track your visitors.

BillboardRanking technology is used in conjunction with search engines to provide direct access to websites, giving users the ability to navigate from any point on the Internet directly to our client's website, or even a specific location deep within their site.

With BillboardRanking.com all you need to beat your competitors is to get your keywords and phrases registered in their system as soon as you can and start getting traffic to your website. Why ASAP? Because someone else (maybe your competitor) can register those keywords and have unique access to all traffic from those keywords.

This technology is not the sole answer to the magic question of "being on top" of all search engines. However, when used with PPC and search engine optimization, it does offer an advantage over your competitors.

Provided by ArticleGOLD: Articles Directory - Article Directory

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October 29, 2010

Google Sandbox and Aging Delay

By: webpromotionx

The Sandbox is part of Google's ranking filters, the most important element of which appears to be time online and the age of your website. The age of your web site influences your rankings as well as the age of the web sites that link to your web site. In addition, Google checks when other web sites link to your site and how your inbound links grow over time.

Google's sandbox filter seems to affect nearly all new websites placing them on an initial "probation" status. The effect of this is that new websites may get into Google's SERP's relatively quickly and may even perform well for a couple of weeks. When the filter is applied to the new website it is referred to as being put in the "sandbox". The new website will still show in the result pages, but it will not rank well regardless of how much original, well optimized content and regardless of how many quality inbound links the site may have. The filter restrains new websites from having immediate success in the search engine result pages.

The sandbox filter seems to affect almost all new websites, with very few exceptions. It is important to note that the filter is not a punishment for anything the webmaster did with their new website. The filter is merely an initiation period for new websites.

How long are sites sandboxed?

The reported sandbox period is extremely variable; ranging from 3 months to indefinite, the typical range though seems around 6-9 months, and one Google engineer has reportedly stated the actual range is 6-12 months. Many have observed that the period appears to correlate with industry competitiveness/popularity, with the most popular and commercial industries having the longest "probation" period.

Steps to minimize Sandbox Effect:

While Google sandbox is not something you can control, there are certain steps you can take in order to make the sandbox effect less destructive for your new site. As with many aspects of SEO, there are ethical and unethical tips and tricks and unethical tricks can get you additional penalties or a complete ban from Google, so think twice before resorting to them. The unethical approaches will not be discussed in this article because they don comply with our policy.

Before we delve into more detail about particular techniques to minimize sandbox damage, it is necessary to clarify the general rule: you cannot fight the sandbox. The only thing you can do is to adapt to it and patiently wait for time to pass. Any attempts to fool Google starting from writing melodramatic letters to Google, to using “sandbox tools” to bypass the filter – can only make your situation worse. There are many initiatives you can take, while in the sandbox, for as example:

Buy old or recently expired domains:

If you have a new website, there is a good chance that you will be placed in the sandbox. To mininize the sandbox effect buy old domains or the domains which are recently Expired.

Create valuable content and quality links:

Along with the passage of time, nothing can help you reach the tops of the major search engines better than quality website content and good links from reputable sources. Make sure your website copy is original and informative, and that each page of your site contains different content. In addition, a slow and steady buildup of good links will bring you the best results. Links from .edu, .gov, and .mil domains might be beneficial, as those domains are usually exempt from the sandbox filter.

Concentrate on less popular keywords:

You might avoid being sent to the sandbox by peppering your website with keywords that are less popular in your industry or category. Since the popular keywords are the ones most people strive for, the wait for rankings with these words is generally much longer than it would be if you focused on the less popular keywords. You can simultaneously get your site listed for less popular keywords while waiting to get to the top for the most profitable keywords.

Host your website on a well established host:

Host your new site on a subdomain of a well-established host . The sandbox effect is not so severe for new subdomains . You can also host the main site on a subdomain and on a separate domain host just some contents, linked with the main site. You can also use redirects from the subdomained site to the new one, although the effect of this practice is also questionable because it can also be viewed as an attempt to fool Google.


Google has been going to great lengths to cut out on search engine spam. Some have faulted them on the lengths that they are going to claiming that it is effecting legitimate sites as well as the spam websites. While this is probably the case, as an owner of a website you need to place yourself in the position of Google and ask yourself what they are really looking for in a website. Google is looking for websites that offer quality content. Google still relies on the natural voting system that was first used to establish pagerank. They may change the way that they qualify content or inbound links, but the basic elements of a quality website will always remain the same.

Provided by ArticleGOLD: Articles Directory - Article Directory

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October 28, 2010

Email Marketing from your system by Email Marketing Software Express

Internet marketing success always depends on effective email marketing, search engine optimization and search engine marketing. Start email marketing today by Email Marketing Software Express for Internet business.

The best and must needed marketing for any kind of product or service is email marketing. This works from day one of your online business. Direct email marketing is one of the powerful online marketing solutions for any kind of business or products. You need powerful email marketing software to deliver your valuable newsletters to your subscribers.

Email Marketing process starts
from managing email lists from various sources with simple subscription / unsubscription process into reporting and bounced mail extraction.

Email Marketing Software Express can collect emails from outlook contacts, inbox folders, local folders, online URLs, online subscription manager and SMTP accounts.

Step 1: Configure your email account settings from your Email Marketing Software Express installed on your system. You are going to see your email marketing delivery process on your system in the next couple of steps.

Step 2: Before creating your email message, you have to collect targeted recipient email list from your subscription resources and name it. You may backup this list for future references. Run your verifier and validate to make sure that the list contains valid email ids. Install free subscription manager on your website if you need more control on your mailing list.

Step 3: Create your announcements or newsletters in message editors (HTML or TEXT). Text mails are more SPAM free than HTML emails.

Step 4: Create your campaign by selecting the list created in Step 2 and Message created in Step 3. Now you are ready to run your email marketing campaign on your system.

Step 5. Click Update Online to upload your entire email list into your free subscription manager. Click start to run the campaign. You can see the email counts of delivered list. Once finished, click on the report to view how many mails are delivered and bounced. You can also view how many recipients opened your email with date and time when it was read.

There are lot of downloadable email marketing software tools with similar online email marketing features available in the market with affordable cost. This kind of direct email marketing tools are more reliable than online based products as it will run on your desktop, so that you can see what is actually happening during email delivery process.

Good luck for your email marketing.

You can find more details about email marketing at www.epractizelabs.com/email-marketing/email-marketing-software.h ..
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October 27, 2010

Benefits of Email marketing

Email marketing with Byemail
Email marketing is an essential tool for developing your business & we can provide it for you.
ByEmail is a email newsletter software platform with powerful features and easy to use interface that provides you with all the tools to deliver professional looking emails. We are located on the Gold Coast, Australia and deliver our services globally. With a team of highly experienced web developers & online marketing strategists, we guarantee your campaign will not only look fantastic, but will also deliver the best possbile result for your business.

ByEmail marketing benefits
If your looking for a cost effective marketing solution that delivers instant results then direct email marketing is your answer. There are no monthly fees & you only pay per email campaign.
To get you started we can design and load your email newsletter template straight into your account.

Benefits of email marketing
Its the easy, effective and affordable way to market to existing and new customers..

Cost Effective
email marketing is one of the most cost effective marketing mediums, yet provides great results and is a great compliment to any online marketing strategy.

Instant Results
The delivery time for a email newsletter is instant compared to a mail advertisement and you'll never have to pay for paper and stamps again

Greater audience - lower cost
email marketing provides the ability to distribute information to a wide range of potential customers at a relatively lower cost compared to other advertising mediums. Have a large subscriber database? Send as many to as many as you like and be assured that your list is 100% safe and in good hands.

Return of investment
You can instantly track the performance of a campaign; how many opens, click through & leads into your website. If you spend $100 on a marketing campaign you can tell exactly how effective it was, can a print advertising provide this?

eCo Friendly
Think about how much paper and energy is put into a single print mail out. Printing, paper, envelopes, stamps and delivery. Sending bulk email newsletters is not only cheaper but more eco friendly.

Strengthen your company brand
Email marketing provides the opportunity to further strengthen your brand out in the market place. We offer a email template design as part of our service and can load this directly into your account.

You can find more details about email marketing at

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October 26, 2010

What do search engines look for specifically and how exactly do they rank websites?

By: SEO 4 One

No one knows exactly how search engines rank sites, because they all work differently. Also, in order to stay ahead of webmasters who would like to manipulate search engine results, search engine designers are constantly tweeking what they do in order to make sure their results accurately reflect, in order, the most appropriate and relevant websites according to each search. And of course, they are not willing to share this information with the public.

We do however have high-level basic information that will help you positively communicate with search engines. Here is an overview of things that we know search engines take into account, even if we do not know to what extent they are weighed specifically:

Relevance of keyword and content to searches.

Title and describe your site and your pages in a way that focuses on keywords that you want related to your website. Make your content match your keywords so the search engines will identify relevance to the searches you want them to. Some search engines take metatags into account, some to a lesser extent since they are hard coded by webmasters and can manipulate search results, and some do not value metatags at all.

Relevance and connectivity of internal pages on your website.

If you have several pages on your website, the fewer clicks to get to them from your home
page, the better. If you can get to each of your internal pages by clicking somewhere on your top page, that is the best. Links that go from one internal page to another relevant internal page of your site (cross links) in addition to links from your home page may also increase your ranking. The internal pages of your website also need to have relevant text and keywords associated with them that are applicable and relevant to your home page, without being a copy of the same text and information. If a search engine encounters a text description on one page that is an exact word for word copy of text from another page in your site, it might actually lower your search ranking.

Volume and relevancy of Inbound links.

Search engines count the number of links you have coming into your site from other websites, so you need several. Search engines also care that the site the link comes from is relevant to the content of your site. One way to build ranking in this area is to submit your URL to directories that have a category and/or subcategory that's specific to what your website offers, and categorize your URL submissions accurately. Also, in addition to submitting your home page to directories, include URLs of internal pages of your site as often as possible.

Volume and quality of traffic and length of visits.

If you have several visitors to your site, this will increase your ranking. It will improve your search engine ranking more if the majority of those visitors entered your site from a relevant site. It will help the most if those visitors spend time on your site and even better if they browse your internal links.

Niche Article Directory: http://www.thatsmyniche.com

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Easy SEO

With the SEO PowerSuite, you can maintain and track various aspects of a site or campaign. Research keywords and target those that will help increase ranking for your site. Along with keywords, you can manage backlinks and track your overall progress for SEO.

What does the SEO PowerSuite really do?
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* First you'll research your keywords. You'll make sure you're targeting the exact same keywords those looking for your products or services are typing into Google and other major search engines daily.
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* Next, you'll build high quality backlinks. The SEO PowerSuite will help you track and manage each and every link pointing back to your site, aiding you in the process of finding link partners while at the same time allowing you to figure out what your competition is doing to increase its own search engine rankings.
* Finally, you'll track your progress. There's no point in having a SEO marketing plan if you aren't going to track what works and what doesn't. SEO PowerSuite will help you do just that, leaving you free to spend time satisfying the needs of the new customers flocking to your site each day.

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Keep on Promoting
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October 25, 2010

Discover 30 Ways You Can Grow Your Business Online

As a savvy business owner, you know you should tap in to social media,
ramp up your SEO efforts and work on your website and email marketing.
But how do you grow your business online while still managing
everything else in your company?

Plus, where do you even begin? What if you've never tried PPC ads,
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SEO for eCommerce Stores

By: SEO 4 One

I was recently posed an SEO question from a reader specific to ecommerce stores. The question was that since search engine ranking is so heavily contingent on a website's content being relevantly optimized, how do online stores get high search engine rankings? Being that one of my first websites was an ecommerce store with general merchandise, and I spent several months myself stuck on this dilemma, I knew exactly why they were asking. Ecommerce sites such as that use the keywords for "shopping", etc, but the majority of their pages contain item descriptions that aren't relevant to the term "shopping". Selling items from handbags to vacuum cleaners makes it hard to keep your content consistent and relevant to your search engine keywords, and it doesn't help your ranking for a search engine to find irrelevant keywords between your website pages without a common theme. It's a unique challenge for stores and shopping malls that don't sell all the same types of items and contain an inconsistent keyword theme throughout their pages.

Through my work I found that eCommerce stores can overcome these obstacles by taking these 10 steps:

1. Use the same two to three keywords between all of your pages whether it's a highly used keyword on that page or not, like "shopping", "discount", "on sale"...whatever your common store theme is, regardless of the item (we'll use these three as examples for the purpose of this discussion, but you might feel that different keywords better describe your store as a whole). Optimize your main page content very heavily on these keywords with a description of your business and explanation of your website's mission and theme. It will serve the purpose of driving search engine traffic to your front page, which should be very relevant to your front page keyword tags, as well as convincing shoppers that they want to shop there. The beginning of this text will also show up in your website's description in some searches and could effect how many people click through to your site from your listing. Weave your keywords throughout the page, but more heavily in the top of the first paragraph.

2. Categorize your store's selections. Separate each item into a category such as "handbags", "luggage", "jewelry", etc. rather than lumping them all together disorganized. Create as many separate categories as possible. If you only sell jewelry in your store (in which case "jewelry" is one of your primary website keywords), separate the items into categories such as "necklaces", "earrings", "bracelets", etc. for example. Use these category names as the second group of keywords on your main page, right behind your primary keywords. Make sure there's a navigation bar on your front page that links directly to each category by name, matching these keywords exactly in bold text links.

3. Tag your category pages with your primary home page keywords: "shopping", "discount", "on sale", and then add the category name as your next keyword ("Jewelry" for example), followed by a few descriptive words for the items in that category, such as "bracelet", "necklace", "gold", "diamond". This methodized string of keywords provides connection and relevancy from your main page, through your category page, to your item pages, which might not have appeared relevant otherwise.

4. Add page descriptions on each of your category pages and include all of your page tags in your page content. For instance include a very brief summary of your front page website description (without copying text directly). This will allow visitors who landed directly on your category page to still get an understanding of your business and enables you to use your primary website's keywords ("shopping", "discount", "on sale") so that, primarily, it shows search engines direct relevance between your top page and each second level page. Then provide a description of the category itself and the items within the category, utilizing the rest of your page's tags. This text will persuade visitors to shop on your site, in this category particularly, while convincing search engines your page content is relevant to your keywords and this second level page is directly relevant to third level pages as well as your top level page.

5. Tag your item pages with your primary website keywords ("shopping", "discount", and "on sale"), then your relevant category keyword ("Jewelry"), followed by additional descriptive keywords specific to that item, as if it's a directory map.

Include all of your keywords for each page in your content where it's tagged, whenever it makes sense. So you have the "shopping" keyword tagged on all of your pages to make your whole store relevant to that very important keyword, now you need your item pages themselves (third level pages) to be relevant to the first level and second level pages.

For instance, a page that describes a gold bracelet as explained in the simple rules above, might be categorized in "Jewelry" and tagged as "shopping", "discount", "on sale", "jewelry", "bracelet", "gold", "bangle", and so on. Your description for that item might start with, "If you're shopping for an exquisite addition to your jewelry collection, this gorgeous gold bangle bracelet is on sale at an incredible discount..." You get the idea... Make each page's description meaningful, interesting, persuasive, and rich with keywords.

6. Add as many (optimized!) pages as possible. Stores with the biggest catalogs, the most categories, and the most item pages have more of a presence on the internet, of course. As long as each category is accessible from the main page and each item is accessible from a top level category (your whole website only goes three links deep: main page, category page, item page), no links are broken, there's a navigation bar on each page, and all the pages are optimized as described above, the more the better. The highest ranked online stores have thousands of well optimized product listings, however my first ecommerce store reached a very decent ranking with 300 item listings.

7. Use "Alt Tags" for your images. This is text that will show to human visitors only if your image is unavailable, it makes your images searchable on the internet, and it is always seen by search engines as content. Use your keywords heavily in image alt tags to increase your page's keyword usage, making your page content even more relevant to search engines without boring your shoppers. On a page where one of your keywords lacks very much presence and it would take away from the quality of your content to squeeze it into the text anymore, include that word again in an image "alt tag" instead.

8. Use relevant cross-reference links between pages within your site. If you have the capability to provide cross-references from one item to other relevant items in your catalog, do that! Search engines love cross references. You've already shown the search engine through use of keywords and page descriptions that your third level pages are relevant to your first and second level pages, and cross references between item pages show additional relevancy between third level pages as well. Under the image and description for a particular item, if you have a section that says, "...you might also be interested in..." with thumbnail descriptions that link to other relevant item pages of your site, it makes it easier for search engines to find relevancy between more of your pages, with a direct path for them to follow. It also helps convert visitors into paying customers by helping them find exactly what they're looking for in fewer clicks. It's all-around a great tool and worth the expense and effort.

9. Add a blog or allow comments and reviews. Each comment on your site is new relevant content for search engines to review. You can use a blog page for creating network contacts and free sales publicity. The added functionality also encourages visitors to utilize and then return to your site, potentially bookmarking a post for their own purpose, providing free viral marketing...the benefits are practically endless.

10. Think outside of the box. Always keep your eyes open for new ideas for relevantly linking your pages, providing additional relevant functionality to your pages, increasing your categories, and improving your content.

Niche Article Directory: http://www.thatsmyniche.com

SEO for eCommerce Stores is one part of SEO 4 One 's complete beginner's guide to search engine optimization.

October 24, 2010

Email Marketing Software take a tour

Direct mail marketers and list managers need fast, reliable and powerful bulk email marketing software solution. EPractize Labs Email Marketing Software Express delivers to you perfect bulk email software for permission based email marketing campaigns.