By: John Artfield
In this article I show you my top twelve tips for creating effective Google AdWords ads.
I've been testing the Google pay per click advertising system for a while, with much success. These tips will help you create ads that generate higher click through rates, and lower cost per click.
1. Target The Right Audience
Target the right audience by selecting the language and countries that you want to target. For example, I exclude all countries where English is not understood by a large percentage of the population.
2. Refine Your Keywords
Use square brackets "[...]" around your keyword/s.
For example:
[google]
[google adwords]
Your ad will only show when the search is for the exact keyword phrase you have included within the brackets.
The ad will not show for searches that include other keywords. In our example, this would be for searches such as "google search," or "google news."
3. Test Multiple Ads Simultaneously
Always test 2 (or more) ads simultaneously. This is what is known in the print industry as an A/B split test.
Find out which one produces the higher click through ratio. Then replace the weaker performing ad with a new one.
Continue this process in your never-ending quest to get the highest click through ratio possible.
4. Track The Return-On-Investment Of Each Ad
Google tracks the click through ratio of each ad. But it doesn't track the conversion ratio.
Use a special tracking link in each ad to track its conversion ratio. For example, you could attach each ad with an affiliate tracking system link. Make sure each ad produces a return-on-investment.
5. Include Targeted Keywords In Your Ad
Include the targeted keywords in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad.
When people scan search results, they look for the keywords they have entered. Searched keywords highlighted in bold certainly help to catch the user's attention. For this reason, ads with searched keywords usually perform better than ones without.
6. Sell The Benefits
Spell out one or more major benefit in your ad. For example, make more money, stay younger looking, lose weight, get healthier, live happier, etc.
7. Include Attention Grabbing Words In Your Ad
Start your headline with an attention grabbing word. For example, "Free:, New:, Sale:, etc." Make sure you stay within Google's editorial guidelines.
8. Use Words That Provoke Emotion & Enthusiasm
Use power words or call-to-action phrases that provoke emotion, enthusiasm and a response.
Here are some examples of power words:
free, cheap, sale, special offer, time limited offer, tricks, you, tips, enhance, discover, fact, learn, at last, free shipping, etc.
Here are some examples of call-to-action phrases:
* Buy Today - Save 50%
* Download Free Trial Now
* Sale Ends Tomorrow
Make sure the phrase specific to your business, otherwise Google may reject the phrase.
9. Sell Your USP (Unique Selling Proposition)
What makes your product or service better, or different, from the competition? Spell them out in your ad.
For example, one of Amazon.com's first taglines was "Earth's Biggest Bookstore." That's a powerful USP!
10. Link To Relevant Landing Pages
If an ad is for a specific product or service, create a landing page for the ad. Include relevant and useful information to convert the customer. Generally, a well designed landing page will almost always convert more visitors than if you simply sent the visitor to the home page.
11. Remove Common Words
Remove common words, such as "a, an, in, on, it, of, etc." Remove every word that does not absolutely need to be in the ad. Make every word count.
12. Deter Freebie Hunters
Deter freebie hunters by including the price of the product or service at the end of the ad. This will improve your overall conversion ratio and lower your average customer acquisition cost.
This may reduce your click through ratio, but that's OK. After all, you're not trying to target every body, only potential customers. In most cases, freebie hunters will never become paying customers.
Conclusion
Remember that advertising is a never-ending series of tests. Always track your ads. Never stop testing different keywords and ads to improve your conversion ratio and lower your customer acquisition cost.
Advertising in the Google AdWords advertising system works. It may not necessarily produce as many visitors as Overture, but the click through cost is usually lower.
Master the art of advertising in Google, and you could outsmart the competitor who's always outbidding you in Overture. ;o)
Provided by ArticleGOLD: Articles Directory - Article Directory
This comment has been removed by the author.
ReplyDeleteThese are some of the web content tips.. Begin your text with a headline
ReplyDelete...Lace your text with plenty of subheadings....Mingle your text with bullets
Keep fonts at size 10 or higher....Internet Marketing Australia
The Ad words is a good program to advertise your site through the paid ads..
ReplyDeleteYour shared tips are also very nice..
Low Price Web Hosting
Great advice you have here. I love that you have shared this wonderful article to me. Personally, this helped a lot on my Phoenix SEO knowledge. Thanks a lot!
ReplyDeleteGreat tips! You were right about the concept of USP. USP is what will set you and your business apart from your competitors. Your USP may be expressed as a summary of what you do and how you do it better or differently than others. Build a premise that’s catchy and easy for your customer to understand.
ReplyDelete[Earlene Heit]
Thanks for such a nice sharing. A quality internet marketing technique can help you to enhance traffic on your websites as well as visibility.
ReplyDeletegrand rapids internet marketing
I want to bookmark the page so I can return here from you that you have done a fantastic job.
ReplyDeleteinternet marketing
its very interesting one, thanks for sharing
ReplyDelete--
ISP Company
Really admirable post.Thanks for taking the time to discuss this.
ReplyDeleteAndroid Application Development
That's great topic which you have shared among the users. Thanks for sharing such a valuable and useful information among the users about Google AdWords Ad. Keep doing such a posting. Thanks once again.
ReplyDelete__________________________
Internet Marketing Service
Great to hear from you. I feel interesting to read your blog.. I have got good inspiration from your blog. Really maintained well.. Thanks for sharing the information with us.
ReplyDeletesan jose internet marketing
Thanks for such a simple yet SWEET idea! I’m enjoying playing with my punches right now…thanks for
ReplyDeleteOnline Marketing Virginia
Very nice list of web log directories and details enclosed.Since I actually have a promoting resources web log, i’d wish to add your link to my web log,let Maine recognize if you’d mind Maine doing this. San Francisco SEO
ReplyDeleteSuccess of a company is highly depending on how well it has advertised its product and services. Thanks for your blog on doing ads on Google Adwords.
ReplyDeleteBuy Pinterest Followers
Thanks for your write-up that pay-per-click is actually another the most effective and the useful
ReplyDeletemethod for this marketing along with for your acceptance with the business. The acceptance
connected with PAY-PER-CLICK is actually increasing
everyday along with the majority is effective on it.
search engine marketing
ppc management services
Amazing Post and very helpful. Thank you for sharing with us.
ReplyDeleteInternet Marketing Company in Bangalore | Website Developer India | Joomla Web Development Company Bangalore | Joomla website developer Bangalore