What do search engines look for specifically and how exactly do they rank websites?

By: SEO 4 One

No one knows exactly how search engines rank sites, because they all work differently. Also, in order to stay ahead of webmasters who would like to manipulate search engine results, search engine designers are constantly tweeking what they do in order to make sure their results accurately reflect, in order, the most appropriate and relevant websites according to each search. And of course, they are not willing to share this information with the public.

We do however have high-level basic information that will help you positively communicate with search engines. Here is an overview of things that we know search engines take into account, even if we do not know to what extent they are weighed specifically:

Relevance of keyword and content to searches.

Title and describe your site and your pages in a way that focuses on keywords that you want related to your website. Make your content match your keywords so the search engines will identify relevance to the searches you want them to. Some search engines take metatags into account, some to a lesser extent since they are hard coded by webmasters and can manipulate search results, and some do not value metatags at all.

Relevance and connectivity of internal pages on your website.

If you have several pages on your website, the fewer clicks to get to them from your home
page, the better. If you can get to each of your internal pages by clicking somewhere on your top page, that is the best. Links that go from one internal page to another relevant internal page of your site (cross links) in addition to links from your home page may also increase your ranking. The internal pages of your website also need to have relevant text and keywords associated with them that are applicable and relevant to your home page, without being a copy of the same text and information. If a search engine encounters a text description on one page that is an exact word for word copy of text from another page in your site, it might actually lower your search ranking.

Volume and relevancy of Inbound links.

Search engines count the number of links you have coming into your site from other websites, so you need several. Search engines also care that the site the link comes from is relevant to the content of your site. One way to build ranking in this area is to submit your URL to directories that have a category and/or subcategory that's specific to what your website offers, and categorize your URL submissions accurately. Also, in addition to submitting your home page to directories, include URLs of internal pages of your site as often as possible.

Volume and quality of traffic and length of visits.

If you have several visitors to your site, this will increase your ranking. It will improve your search engine ranking more if the majority of those visitors entered your site from a relevant site. It will help the most if those visitors spend time on your site and even better if they browse your internal links.

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