May 15, 2009

Search Engine Optimization and its Elements

By: Rakesh Maltumkar

Search Engine optimization or the SEO, is the science of growing traffic of your Web site by improving the internal and external factors that influence the ranking of a search results. It is part of Internet marketing. It is mostly technical in nature. It includes expertise in Web programming combined with business, persuasion, sales and a love for solving competitive puzzle. If you do all this right, you will have a Web site capable of achieving revenue goals while achieving high rankings in the organic sections of search engine results pages. Creating a Web site does not just involve technical, copywriting, link building, Engagement Objects creating™, or search engine submission skills; it involves an intricate blend of more than 200 variables woven into the fabric of a Web site and it is difficult to accomplish without the help of a formal, proven methodology and strong proprietary tools.

Before you start, you should understand that being among the top 10 rankings in
every major search engine and directory results, can be achieved, through relentless efforts. Note: URL ranking results change week-to-week from cut-throat competition, so maintaining a top organic SEO ranking requires constant keyword monitoring and information rework. Search engine optimization never rests, much like your competition.

Elements of Search Engine optimization:

Initial Analysis:
Although search engine optimization (SEO) is no rocket science there is more to it than what some people and even SEO specialists may find hard to figure out where to start. The first thing, what an SEO should do when they start working with a client is, analyze the website in question and develop an initial website SEO analysis report. There are three major reasons as to why it should be done. Every website is specific and should be approached individually. You can’t estimate the amount of work that has to be done and quote the price for it, just by looking at the website. Like any other campaign, SEO efforts need to be thoroughly planned and that is impossible unless you know what you are dealing with.

Keywords Research:
Keyword research is an important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords, the search engines and your customers may never find you, resulting in lost dollars and insignificant rankings. By targeting the wrong keywords, you are not only putting valuable advertising dollars at risk, you are also throwing away all the time and energy you put into getting your site to rank for those terms to begin with. If you want to stay ahead in competition, you can't afford to do that.

Competitor Analysis:
Competition Analysis gives you the comprehensive information about your competitors’ business, strategies, and his customers. Understanding and analyzing competition is a vital part for any successful online business. To Start an e-business every company has to conduct competitive analysis to identify the key areas of competition.

Onpage Optimization:
Website should be well optimized to rank higher in the Search Engine Result Page. Higher is its rank higher would be the attention and the traffic flow. On page optimization plays a vital role in boosting the SERP ranking of a website. Onpage optimization includes Domain name optimization, Meta title, description and keyword optimization, Header tag optimization, Alt tag optimization and Content optimization.

Offpage Optimization:
Off-page optimization refers to factors that affect your Web site or Web page listings in natural search results. These factors are off-site are neither controlled nor coded by you on your page. Examples of off-page optimization include things such as link popularity and page rank.

Offpage optimization has become more important as they place a lot of emphasis and relevance on links. The simple lowdown for offpage optimization is LINKS. LINKS from other websites to yours are the BACKLINKs or INBOUND LINKs are the links with anchor text,that is the keywords from other websites to yours with proper anchor text. LINKs are also important because they provide a way for the search engines bots to find your site.

The greater are the numbers of links pointing to your site, the higher is the search engines ratings for your site. Anchor text provides a way to rate the keywords for your site. As you increase the links with anchor text to your site, the Search Engine increases the ratings of your site for those keywords. It's as simple as that.
If you plan your offpage optimization, you can boost your rank in the Search Engines.
Pay attention as to:
• How many sites are linked to yours. The Larger the number, the better
• What kind of sites they are and whether their topics are related to yours in terms of titles, keywords etc.
• The type of the Anchor text used.
• Trustrank and Pagerank of the sites linked to yours , that is , if they are trusted by Search Engines or blacklisted)
Social Optimization:
Social media optimization is the latest buzzword that is capturing the attention of many website owners. Social media optimization is adding key elements to a website. One of them is, it improves the quality of the content in helping spread information easily across the major social sites for the web managers or designers For, internet is the biggest platform for sharing and interacting.

With all these services kensium helps companies improve visibility in natural search engine results. Kensium’s expertise in Search Engine Optimization enables your website to get listed in the high potential zone of natural search engine listings in all the major search engines. With our expertise we can optimize even complex sites with dynamic pages.

About the Author:
Rakesh Maltumkar is an Search Engine Optimization Expert in Kensium.

Kensium has an impressive track record of experience and expertise in the latest ways of internet marketing, Internet advertising techniques, Information Technology, Litigation Support and Electronic Data Discovery, Medical Transcription and Search Engine Optimization.

We recognize the specific marketing needs of our customers better than anybody else and can develop the best Internet marketing strategies. We have always been very successful service providers in the Internet marketing and Search engine Optimization by excelling the expectations of our customers.

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