May 02, 2009

What is the Blogging Portal

By: Sukhram singh

Advertising on the Internet is becoming more and more expensive. While Google's AdWords and contributions by others have made the purchase of online ads exceptionally easy and seemingly effective, numerous people and start-up businesses learn that this is a game better reserved for the largest organizations with millions on hand for their marketing budgets.

To get value from programs such as AdWords, you are required to be among the top 3 or 5 bidders for your most significant keywords.

For some such keywords, the cost-per-click (CPC) can get to as much as $5.00 or more, which can rapidly sum up to thousands of dollars per-day. For more details If you're able to convert these clicks to sales, in that case this makes great financial sense. The unfortunate truth, however, is that this is hardly ever the case.

Most online businesses cannot afford to pay $5.00 per transaction in advertising costs. When you consider that it can some times take 10 or yet 100 clicks to make a single sale, then that would add up to $50 or $500 in advertising costs per sale. This is why several people have grown frustrated (and poor) from their partaking in AdWords and the alike.

New Content & Search Engines
The success of any business on the Internet is seriously dependent on your search engine exposure. It is this idea that has made Search Engine Optimization (SEO) so highly popular among business start-ups. While this practice can surely help, this is similar to tweaking an engine for enhanced performance; it is like replacing your economical four-cylinder motor with a super-charged V10 from a Dodge Viper. Search engines like Google, Yahoo and MSN love content. Their crawlers, the robots that go about the Internet searching for keywords, make a note of what sites have the majority of relevant content based on a variety of keywords searched by people from around the world. Critical to the success of an online business, then, is how much content you have for these robots to discover and, of course, how relevant it is to the type of traffic you want to attract.

This is not anything new, of course; many have known this for years now. The problem arises, however, when you're faced with creating all that content and, moreover, keeping it fresh so that your search engine ranking continues to climb over time. This is where blogs come-in. Blogs, or Web Logs, are in essence online journals or diaries written by individuals on every conceivable subject matter. The posts on these blogs are not really articles by common convention; they're more like editorials or opinions written on the topics about which their authors are most passionate. As a business person, what's important to you is that these bloggers (blog authors) are very willing to share their ideas. Via a technology called RSS (XML), bloggers share their writing with anyone and everyone. It is this technology that will allow us to aggregate content from several bloggers to create a central location with the latest news and opinions about your industry or field of business.

Blog Portal
Think about your own actions when you're reading news online. Rarely do people visit individual news publications such as the New York Times or Wall Street Journal websites; most people visit aggregators such as Google News, Yahoo! News or even social networking sites such as Digg. For more details The theory behind the blog portal is identical; it brings together the posts on many blogs to create one place, one website portal, where people interested in a particular subject can congregate to read news and opinions from many publishers. Because bloggers are eager to make a name for themselves, they're also eager to share their work, which means no copyright infringements and no republication charge to you. Of course, the question then becomes: how do we aggregate the news without having to copy & paste each day?

Click-Based Automation
You can hire a company that will assist you with a blogging portal, and then with just a few clicks via an administrative interface, you will be able to quickly import the latest blog posts from your pre-approved blogs. You can then screen each post to ensure its compatibility with your marketing goals and approve only the ones you would like to publish to your blog portal.

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