Google AdWords Ad

Top 12 Tips for Effective Google AdWords Ad
By: John Artfield

In this article I show you my top twelve tips for creating effective Google AdWords ads.

I've been testing the Google pay per click advertising system for a while, with much success. These tips will help you create ads that generate higher click through rates, and lower cost per click.

1. Target The Right Audience

Target the right audience by selecting the language and countries that you want to target. For example, I exclude all countries where English is not understood by a large percentage of the population.

2. Refine Your Keywords

Use square brackets "[...]" around your keyword/s.

For example:

[google]
[google adwords]
Your ad will only show when the search is for the exact keyword phrase you have included within the brackets.

The ad will not show for searches that include other keywords. In our example, this would be for searches such as "google search," or "google news."

3. Test Multiple Ads Simultaneously

Always test 2 (or more) ads simultaneously. This is what is known in the print industry as an A/B split test.

Find out which one produces the higher click through ratio. Then replace the weaker performing ad with a new one.

Continue this process in your never-ending quest to get the highest click through ratio possible.

4. Track The Return-On-Investment Of Each Ad

Google tracks the click through ratio of each ad. But it doesn't track the conversion ratio.

Use a special tracking link in each ad to track its conversion ratio. For example, you could attach each ad with an affiliate tracking system link. Make sure each ad produces a return-on-investment.

5. Include Targeted Keywords In Your Ad

Include the targeted keywords in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad.

When people scan search results, they look for the keywords they have entered. Searched keywords highlighted in bold certainly help to catch the user's attention. For this reason, ads with searched keywords usually perform better than ones without.

6. Sell The Benefits

Spell out one or more major benefit in your ad. For example, make more money, stay younger looking, lose weight, get healthier, live happier, etc.

7. Include Attention Grabbing Words In Your Ad

Start your headline with an attention grabbing word. For example, "Free:, New:, Sale:, etc." Make sure you stay within Google's editorial guidelines.

8. Use Words That Provoke Emotion & Enthusiasm

Use power words or call-to-action phrases that provoke emotion, enthusiasm and a response.

Here are some examples of power words:

free, cheap, sale, special offer, time limited offer, tricks, you, tips, enhance, discover, fact, learn, at last, free shipping, etc.
Here are some examples of call-to-action phrases:

* Buy Today - Save 50%
* Download Free Trial Now
* Sale Ends Tomorrow
Make sure the phrase specific to your business, otherwise Google may reject the phrase.

9. Sell Your USP (Unique Selling Proposition)

What makes your product or service better, or different, from the competition? Spell them out in your ad.

For example, one of Amazon.com's first taglines was "Earth's Biggest Bookstore." That's a powerful USP!

10. Link To Relevant Landing Pages

If an ad is for a specific product or service, create a landing page for the ad. Include relevant and useful information to convert the customer. Generally, a well designed landing page will almost always convert more visitors than if you simply sent the visitor to the home page.

11. Remove Common Words

Remove common words, such as "a, an, in, on, it, of, etc." Remove every word that does not absolutely need to be in the ad. Make every word count.

12. Deter Freebie Hunters

Deter freebie hunters by including the price of the product or service at the end of the ad. This will improve your overall conversion ratio and lower your average customer acquisition cost.

This may reduce your click through ratio, but that's OK. After all, you're not trying to target every body, only potential customers. In most cases, freebie hunters will never become paying customers.

Conclusion

Remember that advertising is a never-ending series of tests. Always track your ads. Never stop testing different keywords and ads to improve your conversion ratio and lower your customer acquisition cost.

Advertising in the Google AdWords advertising system works. It may not necessarily produce as many visitors as Overture, but the click through cost is usually lower.

Master the art of advertising in Google, and you could outsmart the competitor who's always outbidding you in Overture. ;o)

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SEO vs. PPC vs. Paid Billboards

By: Benjamen Walks

I just read an article regarding SEO vs. Pay Per Click on an internet forum. The article summed up what it means to appear # 1 through #6 in Google's natural search perfectly. The quote was "Having the first spot or even the 5th or 6th in Google for your keywords is like having a huge billboard in the middle of Times Square." Think about that for a minute. Let that sink in. Got it? Good. Let's continue. The article goes on to say "That kind of traffic is intense and the exposure is priceless! We can say the same about a great ranking on a PPC campaign, but remember one thing - you will always have to pay for it. Free clicks in sponsored search? Never."

Let's examine the first statement. Imagine being a major retailer and one morning you wake up to hear that posting a billboard of your most prized product in Times Square is now free and that the duration of that ad campaign could be indefinite as long as you correctly setup your billboard. Do you think Steve Jobs would pass on a opportunity to put up a massive animated billboard of his new IPhone in Times Square for free? Oh yeah and he could keep it up for as long as 2 to 3 years. Your damn right he wouldn't. I bet you most CEO's of major corporations wouldn't either. That is exactly what a company can achieve when they do their due diligence in setting up their SEO strategy.

When done right a company that attains the top results on Google for their major products or services receives priceless exposure. Google's traffic is similar to the mass audience that strolls through Times Square except they are targeted. Now tell Steve Jobs that not only will he get his billboard up in Times Square for free and for roughly 2 to 3 years, but that the city of New-York will also be replacing the thousands of visitors who come through with visitors that are in the market for a smart phone. Currently on Google there are 146 million advertisers for the keyword for "smartphone." Imagine telling that 146 million they could have that billboard.

My previous 4 years in the interactive space has taught me that most internal marketing departments of companies do not have an SEO strategy. Although that's a rather small sample size of companies I would imagine that most major retailers do not have a plan for SEO. The year of 2007 appears to be the time when E-Retailers will be forced to recognize that PPC isn't the only search solution.

Having seen a client have this PPC experience, and simultaneously reading the succession of articles of companies pulling PPC, we realize this is happening to a lot of folks. The question is whether or not the CPC rates are worth the return. If your company is doing Pay Per Click, maybe it is time to start thinking about where your nearest Time Square is and how you may get your "Billboard."

So, most of you will think, why should we deal with all this PPC and SEO strategy? Can we just have exclusive rights to put billboard on "Time Square" of internet? Most of you will think that it's impossible. But think again, we're living in IT era where nothing seems to be impossible. Every next year we are getting more and more possibilities and most of them seemed to be impossible as short as two years ago. This is how the IT department at Billboard Ranking started the research on solving this problem. And to develop this unique technology of placing electronic Billboards, on top of all major search engines in form of a search query result.

What does it mean? Let me explain: you buy keyword from BillboardRanking.com and associate it with your website, which you want to promote. After that, every time an internet search of specific keyword or phrase is searched, and you purchase the phrase from BillboardRanking.com, in any of known search engine, your website is framed on top of search results a billboard with your web page appears. How unique!

And remember, you are not sharing this keyword with any other advertiser. You have unique rights for this phrase during a year or more, and you don't need to fight with other advertisers and bid more to put your keyword higher than other advertisers. Once registered all traffic derived from your words will now be delivered to your website. You will have access to a login area were you can track your visitors.

BillboardRanking technology is used in conjunction with search engines to provide direct access to websites, giving users the ability to navigate from any point on the Internet directly to our client's website, or even a specific location deep within their site.

With BillboardRanking.com all you need to beat your competitors is to get your keywords and phrases registered in their system as soon as you can and start getting traffic to your website. Why ASAP? Because someone else (maybe your competitor) can register those keywords and have unique access to all traffic from those keywords.

This technology is not the sole answer to the magic question of "being on top" of all search engines. However, when used with PPC and search engine optimization, it does offer an advantage over your competitors.

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Google Sandbox and Aging Delay

By: webpromotionx

The Sandbox is part of Google's ranking filters, the most important element of which appears to be time online and the age of your website. The age of your web site influences your rankings as well as the age of the web sites that link to your web site. In addition, Google checks when other web sites link to your site and how your inbound links grow over time.

Google's sandbox filter seems to affect nearly all new websites placing them on an initial "probation" status. The effect of this is that new websites may get into Google's SERP's relatively quickly and may even perform well for a couple of weeks. When the filter is applied to the new website it is referred to as being put in the "sandbox". The new website will still show in the result pages, but it will not rank well regardless of how much original, well optimized content and regardless of how many quality inbound links the site may have. The filter restrains new websites from having immediate success in the search engine result pages.

The sandbox filter seems to affect almost all new websites, with very few exceptions. It is important to note that the filter is not a punishment for anything the webmaster did with their new website. The filter is merely an initiation period for new websites.

How long are sites sandboxed?

The reported sandbox period is extremely variable; ranging from 3 months to indefinite, the typical range though seems around 6-9 months, and one Google engineer has reportedly stated the actual range is 6-12 months. Many have observed that the period appears to correlate with industry competitiveness/popularity, with the most popular and commercial industries having the longest "probation" period.

Steps to minimize Sandbox Effect:

While Google sandbox is not something you can control, there are certain steps you can take in order to make the sandbox effect less destructive for your new site. As with many aspects of SEO, there are ethical and unethical tips and tricks and unethical tricks can get you additional penalties or a complete ban from Google, so think twice before resorting to them. The unethical approaches will not be discussed in this article because they don comply with our policy.

Before we delve into more detail about particular techniques to minimize sandbox damage, it is necessary to clarify the general rule: you cannot fight the sandbox. The only thing you can do is to adapt to it and patiently wait for time to pass. Any attempts to fool Google starting from writing melodramatic letters to Google, to using “sandbox tools” to bypass the filter – can only make your situation worse. There are many initiatives you can take, while in the sandbox, for as example:

Buy old or recently expired domains:

If you have a new website, there is a good chance that you will be placed in the sandbox. To mininize the sandbox effect buy old domains or the domains which are recently Expired.

Create valuable content and quality links:

Along with the passage of time, nothing can help you reach the tops of the major search engines better than quality website content and good links from reputable sources. Make sure your website copy is original and informative, and that each page of your site contains different content. In addition, a slow and steady buildup of good links will bring you the best results. Links from .edu, .gov, and .mil domains might be beneficial, as those domains are usually exempt from the sandbox filter.

Concentrate on less popular keywords:

You might avoid being sent to the sandbox by peppering your website with keywords that are less popular in your industry or category. Since the popular keywords are the ones most people strive for, the wait for rankings with these words is generally much longer than it would be if you focused on the less popular keywords. You can simultaneously get your site listed for less popular keywords while waiting to get to the top for the most profitable keywords.

Host your website on a well established host:

Host your new site on a subdomain of a well-established host . The sandbox effect is not so severe for new subdomains . You can also host the main site on a subdomain and on a separate domain host just some contents, linked with the main site. You can also use redirects from the subdomained site to the new one, although the effect of this practice is also questionable because it can also be viewed as an attempt to fool Google.

Conclusion:

Google has been going to great lengths to cut out on search engine spam. Some have faulted them on the lengths that they are going to claiming that it is effecting legitimate sites as well as the spam websites. While this is probably the case, as an owner of a website you need to place yourself in the position of Google and ask yourself what they are really looking for in a website. Google is looking for websites that offer quality content. Google still relies on the natural voting system that was first used to establish pagerank. They may change the way that they qualify content or inbound links, but the basic elements of a quality website will always remain the same.

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Google Adsense Is A Simple And Effective Way For Ordinary Webmasters

By: parveen 2

Google has recently announced a Referral Program for its targeted ad delivery system - Google Adsense. Webmasters can now earn an extra $100 for each new referral they deliver to Google Adsense, one condition, that referral must earn at least $100 from the Adsense Program.

Webmasters can also receive $1 for each download of the Firefox browser with the Google Toolbar. Generally, very good news for webmasters and content creators working the Adsense program. like this www.thegoogleincome.com. Bad news for Gates and IE - the Firefox browser has gradually taken away users from IE.

Onestat.com reports usage worldwide of Firefox has increased by nearly 3 percent since April 2005, with global usage share now at 11.5 percent for Firefox. Perhaps, the fall out from the ongoing battle for control of the Web's search market will be of some benefit to webmasters. Google has now increased or given webmasters another revenue stream within the Adsense program.

Granted this is only a one time payment and not a two tier system where webmasters would continue to earn a small percentage of their referrals' earnings. This may be a missed opportunity by Google to really explode the Adsense system.

For now, the Google Referral program is a good start in the right direction. Many webmasters and marketers are having an early Christmas with the announcement of this referral program.

Google Adsense is a simple and effective way for ordinary webmasters to monetize their sites. Webmasters place the Adsense code on their sites and Google delivers targeted ads based on the keywords of the sites. The main key to generating a large monthly income from Adsense lies mainly
in the choice of keywords a webmaster decides to display on his/her webpages.

All keywords are not created equal. Some are worth more to advertisers and thus Google pays more to webmasters for certain keywords than others. The trick for webmasters is to deliver large amounts of traffic to the top-paying keywords. What are these top paying keywords you ask?

One simple way to find the top paying keywords is to use a site like overture.com to find out what advertisers are willing to pay for certain keywords. Just use common sense -- higher priced items will have usually pay the most.

Web hosting vs a toothbrush. Once they have chosen their keywords, webmasters must create content rich pages or sites related to these keywords or phrases.

You then have to place your Google Adsense code in the most beneficial positions on your pages. Check with Google for Optimization Tips for some of the best paying placements here: Adsense is not a perfect system, placing these ads on your sites could draw away potential customers or buyers and result in lost sales for your site.

Besides just placing the 'Ads by Gooooooogle' on a well designed webpage detracts from the professional quality of your pages. Why Google introduced this for its ads defies reason. A simple 'Ads by Google' would suffice.

Many webmasters believe placing Adsense ads on their pages cheapens their sites. Other believe it is delivering valuable links and service to their visitors. No matter

what your opinion may be, Google Adsense is definitely a simple and easy way to monetize your site.
The addition of the Referral program will only add to the popularity of Adsense with webmasters. Increased revenue is never a bad thing. like as www.yourgoogleincome.com. However, Google should have opened their pocketbooks just a little wider and given content creators a bigger portion of the Internet's ever growing ad revenue.

Google should have given the referral program some residual kick, with webmasters earning a small fraction of each referral's future earnings. What a missed opportunity for Google to really play Santa and give webmasters what they deserve.

Webmasters must now lobby Google, and any other ad delivery programs and companies for a bigger share in the revenue generated by their referrals. Fair is fair! Perhaps, the competition from other ad delivery systems will force Google to be a little more generous. In the meanwhile, it would probably be beneficial for many webmasters to use and promote Adsense, at least until a better offer comes along.

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